The Untapped Power of Video Testimonials
Maybe you already have photos and video content of your product, brand, and the team behind it all. But have you ever considered the benefits of investing in a video testimonial?
Authenticity Sells
The goal of a testimonial is to influence the consumer in a particular direction: to buy. It is a shining example of your brand's commitment to quality and has the power to positively influence the minds of potential customers and help sway their decision to purchase. Testimonials are fact-based, yet still laced with a hint of an emotional pull that helps you believe that what you're seeing is real and truthful. They convince the viewer that your services or product will fulfill their needs, by showing a satisfied customer’s honest and favorable review.
The best way to convey your product or service's benefits is by showing someone using it.
People like to watch real people speak to the camera and tell their story, and testimonials help build your credibility as a brand. It's important for them to smile and be natural, and look comfortable and confident recounting their interaction with your product or company. Witnessing a genuine review by a loyal customer gives future customers the feeling your brand can also give them the advantage they have been seeking.
Because of their ability to build trust, video testimonials can dramatically increase your sales. Potential customers will be more likely to use your services as a result of the positive feedback from real people who used them already.
A video testimonial is a proven tool for increasing sales, in that it shows how real people have been helped by your product or service. They are a great marketing tool because they turn your happy customers into your sales force. They harness the power of your existing fanbase into exponential growth.
Capturing Attention
If you are like any other business owner in the world today, you have grown wise to the power of video testimonials. Why? Because they work! A properly constructed, professionally shot video can capture your audience's attention and make them more likely to do business with you. But only if they are of professional quality. At Stll Studios, we help business owners capture their potential customers’ attention, and it begins with a video testimonial. With advancements in technology, people are searching online for a testimonial from a customer or client. We produce professionally shot and directed video testimonials for websites and social media to increase the odds of influencing purchasing decisions.
Why Videos?
We all know how important reviews can be to a brand’s credibility, but how can that advantage be fully harnessed? Not only do video testimonials offer a unique & eye catching way of advertising but they also showcase your business in the best manner possible. Imagine how much more likely you are to thoroughly take in a 30-second testimonial, over laboriously reading multiple lengthy reviews. The level of engagement involved is unmatched and the ability to control and manage the narrative, look, and feel of these video reviews is invaluable.
Video testimonials are even more powerful than written ones because they allow viewers to see, hear and experience the words of your clients first-hand. This allows viewers to be more confident in their decision to buy from you because they'll know what kind of person they're buying from—a real human being with a real story who has experienced real results.
In a fast-paced world, consumers barely have the time to scroll through text reviews that don’t register as graphically or powerfully as a video does. Motion, sound, and a friendly face are a much more impactful way to deliver your message than plain text. Customers are more likely to believe what they witnessed over a video than something they skimmed over.
Testimonials are a great way to stand out from the crowd. Imagine your potential customers seeing all of your competitors' websites and social media accounts, with only text or photos to show for their testimonial section.
Multi-purpose and Endlessly Shareable
More and more businesses are leveraging video testimonials to help visitors and customers arrive at the conversion point. Video testimonials, shared on your website, on social media, or as paid ads are powerful tools that can increase your sales. Whether you use them in a landing page, or in conjunction with an email marketing campaign to capture your client’s attention and build their trust in you and your services, they are bound to positively impact your brand’s image in the eyes of your clientele.
Testimonials can and should be included in all your marketing materials, including websites and social media profiles, so that people can see what others think about you before making a purchase decision.
These tend to be short and sweet because most people online have a short attention span, but their effects are long lasting. You can share these through your brand’s accounts on social media platforms, like Instagram, Facebook, YouTube and LinkedIn, as well as video ads on these same platforms to reach a new and wider audience. These videos are not only a way to show off your brand in a visually appealing way, but also to achieve your marketing goals.
Video testimonials are a great way to direct new traffic to your website, increase social media engagement and get more clicks and sales. Unlike other marketing strategies, video testimonials are a one-time investment that become endlessly useful in exposing your brand digitally in the best possible light.
Unlike traditional advertising videos, video testimonials show a more genuine and less sales-oriented side of marketing. They utilize the power of human connection and trust to build credibility and community support. They function as a referral rather than a sales pitch, which has been shown to perform extremely well.
Whether you're selling a product or looking to expand your brand awareness, video testimonials are a great way to show off what makes your business special. They perform well on social media and are a great added value to your website.
Quality Matters
As you can imagine, there's more to a successful video testimonial than just asking your customers for a quick sound bite and or to upload a video.
As a creative production agency, Stll Studios knows how to produce a video testimonial that will stand out from all the rest. We'll work with you to create an engaging script that showcases your brand and connects with your audience. Then we'll shoot the video in our studio or at your location and take care of all the post production so it’s ready to post on your website and social media channels. We shoot with cinema cameras and have the highest quality gear and set to ensure your videos blow your audience away. We've helped many companies achieve their goals and we'd love to help you too!
Testimonials are great for boosting the confidence of potential customers, who may be on the fence about whether or not they should buy from you. They're a powerful tool in your marketing arsenal, but only if you make the most of your investment. Working with a talented creative team that produces professional-grade content will guarantee that your investment is returned.
Not all video testimonials are made equal - you want to make sure your testimonial has a solid story behind it. You don't want it to just be "I was happy with this product" or "The customer service was great." You need to show how your product or service has impacted your customer’s life in a positive way—and why future buyers should expect that from their interactions with your brand.
You also want to make sure that your testimonial actually shows off what makes your product and service unique. So make sure they don't just tell you what they like about it but they also show you why it's different from anything else on the market right now! That will help build trust in your brand as well as sell more products by showing off what makes yours stand out from the crowd.
Videos can be shot in either a studio or on location, with an interview style or documentary feel. There are many different styles for video testimonials which can be used to highlight a business and the services it provides.
One of the best types of video testimonials are product reviews. They are an effective way to promote your products and services because they give consumers firsthand information about what it's like to use them. In addition to highlighting how well your products work, you'll also be able to see how they're used in real situations by real people who love them! You can also show customers how easy, functional, and “worth it” your product is.
The Process
Producing a video testimonial can look many different ways, depending on your company’s needs and desires. In the planning process of a shoot, our production team works with our clients to decide whether they want real customers featured in their video testimonials or if they want to go with a paid actor that reenacts written reviews and the client experience. We discuss the clients’ priorities, goals they want to achieve, video length, and the aesthetic they are going for. Then, we plan the location, schedule the shoot, and make sure everything runs smoothly on shoot day. As a full-service production agency, we shoot and edit the content in-house, and deliver it to our clients in an efficient and transparent way, maintaining communications throughout the entire process.
In Closing
A testimonial is a bona fide statement of praise, approval, or commendation. They have become one of the most important forms of marketing today, especially online. It is undeniable that video testimonials are more effective than a written testimonial. This is because it's easier to evaluate and connect with someone through a video because you can see the person's face and their reactions when speaking about your product or service.
