The Benefits of Creative and Professional Content
If you’ve been on the fence about investing in creative and professional content, we hope this article helps you understand just how foundational your brands’ visual assets are for a successful business. The world is constantly changing, but one thing that remains constant is people’s search for something new and exciting in their lives. Whether it’s a new product, app, or experience, people feel drawn to what they see around them and want to be captivated and excited for what’s to come. By investing in high-quality content, your business will harness the power of visual storytelling to attract loyal customers and boost sales.
Good content attracts consumers, encourages them to interact with your brand, builds trust among your audience, and wins them over as loyal customers. At Stll Studios, we are all about the visuals - our production team specializes in the production process and making sure our clients’ products and brands are beautifully represented.
Content has the power to make your company look professional and credible, give users information they want and need, and build trust with potential customers. The good news is that creating quality content doesn't have to be difficult and should be on the top of your priority list. In this article we outline the benefits of investing in high-quality content that stands out:
Building Brand Awareness + Loyalty
Videography and photography are some of the most important tools for marketing your business digitally. Without good content, you can't build a brand or sell products. It helps you build relationships with your audience, teach them something useful, share information about your products or services, and ultimately increase your sales. Our focus at Stll Studios is to showcase your product or service in a way that wins customers over - fostering their confidence in your brand and building their desire to connect.
Investing in creative content is one of the most effective ways to increase interest and establish your brand as a thought leader in your industry. Professional content guarantees that your brand is well-represented, leaves a lasting impression, and creates a positive reaction in your audience.
Not All Content is Created Equal
While outlining the importance of producing content for your brand, we want to emphasize that quality is key. These visual assets are the foundation of how your brand is perceived online.
As a business owner or marketing manager, you want to make sure that the videos and photos you showcase are of the highest quality. You’re looking to work with a production team that creates content that will be effective in attracting potential customers and clients. The trick is to find a production studio that has the demonstrated skills and expertise in past work and has created content that you’re blown away by.
Videography and photography production studios specialize in producing advertisements, commercials, and corporate films for distribution on a variety of platforms that aim to attract consumers and clients.
The quality of a studio’s work can be gauged by reviewing their portfolio, discussing their previous work and its results, and the level of customer service and responsiveness you receive when you get in touch. It is important to work with a trusted production team that understands your brand’s needs and values, and has a history of successful projects and happy clients. Your investment is best made on a team that is looking out for your company’s success by engaging in the production process from start to finish, and building a trusting relationship along the way. Talented directors will stand out, as their work will feel authentic rather than surface-level. Similarly, your account manager should sound attentive and invested in what your company requires and dedicated to providing a smooth production process.
Effective Marketing - Show Don’t Tell
Content marketing is a hot topic these days, and with good reason. Creative and engaging content solves problems that traditional marketing cannot. If your company wants to attract attention in an ever-changing market, you need great content. It is currently one of the most effective ways to build brand awareness and trust across all industries.
A digital marketing strategy is a must to attract the right audience and connect with them on a personal level. To achieve this goal, you need to consider all aspects of your business, especially your online presence. Our expertise at Stll Studios is the process of creative conception, planning, scheduling, storyboarding, shooting, and post-production. We produce marketable content that presents brands in the best light, highlighting the features you are most proud of. We help your future customers take notice of the uniqueness, dependability, and greatness of your brand. With so much competition and information out there, it is even more important for businesses to find ways to stand out from the crowd with creative visual content they are proud to showcase and deliver undeniable sales results.
Visual content is a powerful tool for marketing. Videos and photos can be used to sell a product or to connect emotionally with your audience in a way that words alone can’t. Images tell stories and convey feelings in ways that text simply cannot do. The benefit of creating versatile and well-produced content is that it can be used to make an impact on your own website, but also on your social media platforms. The first step is to hire a team of professionals who can conceptualize and produce the ideal content for your brand’s needs. This will ensure your content stands out from the competition, reaches more viewers, and ultimately converts visitors into customers.
The Magic of Video Content
Video is one of the most powerful marketing tools you can use. It’s a great way to show off your product, your company culture, and it can even help you clearly communicate your mission and values. You may think that video production is expensive or time consuming, but there are tons of ways to make sure it doesn't cost you much or take up too much of your time when you work with a production studio. Customers are way more likely to purchase your product if they understand what it can do for them, and a video highlighting your brand can do just that. If you’re struggling to get engagement, research shows that investing in video pays off. It is estimated that the conversion rate on websites with featured video content doubles that of their text-only counterparts.
What Can Videos Do For You?
You can use videos to promote your business or brand, educate your audience, inform them on a new product, engage them in an upcoming event, showcase your company culture, or tell your story. Videos help build up your brand as reliable, trustworthy, and impactful in the minds of your audience. And depending on where you are or where you are headed, different types of video content can do wonders for your success and goals!
A few ideas we suggest for how you can leverage videos in building your brand’s online presence:
Reveal the Experience: People love seeing people interact with the products and services they are considering, and what better way to do this than through a video? Whether the customers are real, or actors playing out the experience, these types of videos promote a positive impression of your company and what your customers can expect if they choose you over competitors. You can sell the lifestyle your brand provides and encourage your audience to take the next step.
Introduce your team: Putting forward a friendly face makes all the difference! Brands stand out in their ability to be relatable, accessible, and unique. When a future client can see behind the scenes of what you’re creating, it reels them right in. You seem approachable and competent, making the process of getting in touch that much easier because you’ve built confidence in your services.
Highlight your products’ unique features: Videography and product photography are great ways to put your products on a pedestal and let them shine. With professional lighting, cinematic gear and editing, your products will pop and stay in the minds of the people that came across your content. This is also an opportunity to show off exclusive features and the specifics of what make your product special.
Use a video as a teaser: If you’re going to be doing something big like a product launch or event, consider hiring a production studio to make a video teaser that will get your audience excited about whatever it is you’re planning on launching or announcing. Then, you can release the follow-up video they will have been anxiously waiting for!
The Distinctive Capabilities of Video Ads
The market trend towards content that includes movement and sound has been increasing steadily over the past few years. The spotlight continues to shine on video ads because they present a prime opportunity for brands to showcase personalized content that sustains users’ attention, builds brand awareness, and dramatically increases engagement. Digital Ad Trends Reports reveal how the transition from traditional marketing to digital ads have produced exponential growth for the businesses that leverage these modern channels of advertising. Digital marketers increasingly recommend that clients boost their video ad spend, because the results are unmatched. Studies show that consumers want to see video content from brands, and that this is their preferred format to interact with. With the largest digital platforms in the world, like LinkedIn, Facebook, Instagram, TikTok, etc. providing video ads, it is a no-brainer that companies on the rise should take advantage of this opportunity for exposure to these large audiences.
Ultimate Goal - Increase Sales
As a business owner or entrepreneur, you know how challenging it can be to get noticed in a saturated marketplace. However, one of the best ways to stand out from the crowd is by creating quality content! Your website should have plenty of original photos and videos that provide value to your visitors and make them want to learn more about what you do and who you are. Visual content convinces users to get curious, engage, reach out, and make purchases.
