STLL STUDIOS Named Production Company of Record for Tilted Chair in 2026

STLL Studios solidified its partnership with Austin-based creative agency Tilted Chair by producing a major campaign for Texas’ own western wear outfitter, Cavender’s.

​STLL STUDIOS has officially been named Production Company of Record for Tilted Chair for 2026, marking a strategic creative partnership built to deliver premium, story-driven commercial content at scale. The collaboration launches with a bold, cinematic campaign for iconic Texas brand Cavender’s, setting the creative tone for the year ahead.

Tilted Chair, a full service, Austin-based, creative agency first partnered with STLL in 2022. The partnership formalises STLL STUDIOS as Tilted Chair’s go-to production partner across video, photography, and cinematic brand storytelling, bringing together Tilted Chair’s creative strategy and STLL’s production firepower under one unified vision.

A Strategic Creative Alliance

The Production Company of Record places STLL STUDIOS at the forefront of Tilted Chair’s production needs. Rather than operating on a project-by-project basis, the partnership enables collaboration and deeper creative alignment. This leads to faster execution, and long-term brand consistency for both STLL STUDIOS and Tilted Chair.

“This partnership is about building a shared creative language,” said Lester Platt, founder and CEO of STLL STUDIOS. “Tilted Chair leads with strategy and taste, and we bring the production infrastructure to execute at a cinematic level. Adding virtual production through Stray Vista allowed us to push Cavender’s campaign visually covering more scenarios efficiently.”

Launching with Cavender’s

STLL STUDIOS and Tilted Chair have collaborated on multiple projects over the past four years, including a 2022 promotional video for Moreland Properties, but the 2025 Cavender’s campaign serves as a flagship example of the partnership’s creative ambition, blending Texas heritage with modern cinematic storytelling. A campaign for six different commercials on a fast paced deadline, involved STLL STUDIOS utilising Stray Vista, a virtual production studio. The team was able to place talent across multiple environments and moods, delivering a visually rich story that feels expansive, grounded, and unmistakably Cavender’s.

Filming eight scenarios over four days not only maximised production efficiency, but also gave the brand a flexible content library designed for multiple platforms and audience touchpoints throughout the year.

Innovation Meets Craft

By integrating virtual production into the workflow, STLL STUDIOS, Tilted Chair, and Stray Vista demonstrated a future-forward approach to commercial storytelling, one that balances innovation and outside of the box thinking while maintaining a strong narrative foundation that is a key factor for audience engagement.

“Our clients want bold ideas executed flawlessly,” said the Tilted Chair team. “Partnering with STLL and leveraging Stray Vista’s virtual production capabilities allows us to deliver cinematic scale, creative flexibility, and consistency, all within a smart production framework.”

Looking Ahead

As Production Company of Record, STLL STUDIOS will collaborate closely with Tilted Chair throughout 2026 on a range of brand initiatives, continuing to blend traditional production, virtual production, and narrative craft to create work that stands out in a crowded media landscape.

With Cavender’s as the launch campaign, and Stray Vista as a key production partner, the collaboration signals a new chapter for all three companies: one rooted in trust, innovation, and the belief that the strongest brands are built through powerful visual storytelling.