THIS PROJECT IS IN POST,
LEARN MORE ABOUT THIS
SHORT FILM DOWN BELOW.
Written by Lester Platt
Directed by Matt Bell
THE STORY
The story began as a journey across miles, a daughter traveling home, landscapes passing by, distance slowly collapsing into embrace. Over time, the physical journey gave way to something deeper: an emotional reckoning. The road stopped being about getting somewhere and became a space for reflection, memory, and healing. What once was motion for the sake of arrival evolved into motion as survival, proof that even in grief, life insists on moving forward.
As the narrative matured, the father’s absence became its quiet center, transforming the film from a reunion story into one about inheritance, not of objects, but of values. The phone call shifted from logistics to love, from checking in to letting go. Grief no longer defined the characters; it refined them. In honoring the father’s belief that memories outlast everything else, the film finds its truth: the most powerful stories are not about what we lose, but about what we carry with us as we continue to live.
Lester Platt /Writter.
Ray-Ban Meta fits into this story not as a piece of technology, but as a quiet companion to life as it unfolds. Worn through moments of exhaustion, laughter, grief, and rediscovery, the glasses become a vessel for memory, allowing experiences to be lived fully, hands-free, and present, rather than performed. In a story centered on honoring a father’s belief that memories matter more than things, Ray-Ban Meta naturally belongs in the background, supporting connection, reflection, and movement without ever asking for attention. It doesn’t interrupt the emotion, it preserves it, helping turn fleeting moments into something lasting.
MEET THE Team
LESTER PLATT
Writer/Producer/Editor
MATT BELL
Director
GEORGIA IRONS
Field Producer
JUSTIN MONTGOMERY
Cinematographer
TREVOR KORN
1st AC
MIKHAIL SLEDEV
Colorist
Big ideas, real impact.
We believe the most powerful brand stories don’t start with products, they start with people. With real emotions, real moments, and truths audiences recognize themselves in. When brands choose to tell stories rooted in humanity, their products become part of life, not the focus of it. We invite brands to create work that moves beyond features and slogans, and instead lives in memory, stories that audiences don’t just watch, but feel, carry, and return to long after the screen fades to black.