How to make small products look interesting, you ask?
Shot on ARRI Alexa Mini.
In partnership with our friends at Agency 2.0 we were tasked to accomplish a media campaign for Cytrence in less than a month for their upcoming new product “The Kiwi”, the challenge was making the product look interesting featuring the main features.
With the help of 3D animation and a creative concept showcasing the KIWI abilities, we were able to deliver a really nice product film showcasing not only the features, but multiple scenarios and target demographic, ensuring a $1M Successful fundraising campaign.
CREATIVE DIRECTION
PITCHING & QUOTING
Once we knew what the client needs were, we took 4 days to come up with a Creative Concept including all the logistics and preliminary shot-lists, including as well as quote considering all scenarios.
LOGISTICS
Once the project gets approved, deposit is required for us to book locations, talent, crew, we finalize the main script, and secure production design.
PRODUCTION
This is where we roll camera. We work with some of the most talented people in town, including Directors, Cinematographers, Writers, and production crew.
EDITING
We take care of all post-production in-house to accelerate the process, including VFX, 3D animation, Color Grading, Sound Design, and more.
DELIVERABLES
We deliver a gallery of assets that will serve your clients beyond the fundraising campaign, evergreen media for all marketing purposes. Final payment is made.
FOLLOW UP
Ten days after the media it’s been delivered, we follow up with Agency/Client to see if the assets are working fine or if there’s any tune that needs to be made at no extra cost.
