The team at Hypershop needed a product film that highlighted their latest smart Trackpad Pro, aiming for a cinematic and visually captivating approach.

To achieve this, we brought a robot arm onto the set, which allowed us to capture not only the sleek design and beauty of the product but also detailed overhead views of finger gestures that were essential for the VFX work.

Thanks to efficient collaboration and streamlined processes, we successfully finalized the entire production, including complex 3D animation, in an impressive record time of just three weeks.

DIRECTED BY ALEX BURTON